What is local SEO and why should it be promoted in an SME?

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In the last post we analysed the basics of web positioning for SMEs, its benefits and some tips for hiring a suitable SEO agency. In this post we want to evaluate local SEO for small and medium-sized businesses, the possibilities it offers and some tricks to reach your closest audience through your website.

What is local SEO?
Local SEO refers to search engine positioning techniques aimed at the most immediate public, that is, people who are close to the geographic location of the business, and therefore are its potential audience.

When we talk about SEO for SMEs, we always refer to the potential of this tool to grow the company, but there is another facet of positioning, local SEO, which is perfect for establishing the already captured public, building loyalty and searching for new niches at a local level.

Should I choose a local-based strategy or seek out new audiences online?
Both. An agency cannot make you choose between a local strategy or an SEO aimed at sales far from your location. The tactics carried out on your website will have to seek a broad vision of your business in lawyer database of audience, but it must also know that one of the most reliable niches is found in the local public.

Tips to improve your company's local SEO
Be very clear about your area of ​​influence. Google allows you to customize it in detail, choose the area near your business that you want to reach with your SEO.
Define the characteristics of your target audience. As you know, Google knows a lot about us, so when preparing SEO-related campaigns, it helps a lot to know who we want to reach.
Define interesting keywords. Your local SEO agency must find keywords related to your activity and that are part of your audience's searches. With your help, the keyword study will be much more complete.
You probably have competition in your sector very close to you, take a look and find out about their strategy.
Sign up for Google My Business and boost your presence on the American search engine. Don't know how to do it? In our next post we analyze all the keys to Google My Business and its application to local SEO for SMEs.