Beyond Meat: Spiraling on Threads

[shaownhasan]

Rachael Goulet, Sprout’s Director of Social Media, speaks suriname b2b leads to the importance of diversifying your network strategy to beat oversaturation. “If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Plus, you’re leaving opportunities on the table to connect with your audience. Instead of only joining the masses, learn more about how your audience uses other networks, and create space in your strategy and on your team for experimentation.”

The play: If you’re getting lost in the algorithm, try cultivating community on new networks. The key to replicating a strategy like Surreal Cereal’s is maintaining your brand voice and aligning with your audience’s interests. That doesn’t mean strictly following platform norms. In fact, it can mean just the opposite.

Beyond Meat is known for being disruptive. As the first public plant-based meat company, they’re no stranger to drawing attention. While we’ve seen many brands build best-in-class Threads strategies the past few years, Beyond Meat offers an inventive take on the “unhinged” persona.

A Threads post from Beyond Meat that reads: "Yesterday was a high point professionally when I got to tell my boss 'we're trending on Threads' and they were like 'oh no.'"

Unhinged brand voices are rampant on platforms like X and TikTok, but many brands take a more buttoned-up approach to Threads. Beyond Meat’s posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online.

Every now and then I have to mention a product name to secure my beyond sausage employment. It will happen so quickly that you might not notice."