"Write qualitatively, usefully, without fluff" - we see such formulations of requirements for texts in the TOR. The author of the TOR thinks that this way an SEO copywriter will write better. But when the quality criteria are not expressed by specific metrics, the result is unclear. And this contradicts the essence of the TOR in general.
The technical task is what is needed for the same understanding of the task between the customer and the contractor. Otherwise, it is not a task, but some kind of wish.
Therefore, it is worth writing down what you mean by quality. These can be examples, links to sources, illustrations, diagrams, figures, quotes, in a word, what is called "meat" in the editorial environment. It is worth giving the copywriter the texture for the article, and not just the keys and the topic. Then it will definitely be more useful. More on this below.
So now, all these spam thresholds, occurrences and number of characters are not important?
They are important, but there are other factors that are no less usa email list influential. , and not bothering only with textual ones, which by themselves will give little.
There are also link factors, host factors, behavioral factors, etc. The text can be perfectly optimized according to the ratings of any services, but it is impossible for a living person to read it. Or the article simply does not meet the reader's expectations, he leaves, behavioral factors decrease, the article gets a minus and gradually flies out of the top.
There is a lot of content on any topic. Choosing the top 10 is becoming increasingly difficult, so search engines are coming up with stricter evaluation criteria. For example, Google's EAT factors are an attempt to evaluate the quality of content. And the trend towards content quality will continue.