Combining data and identifying audiences

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With this feature, you can obtain a detailed profile of your customers. You can also identify the most valuable audiences.

Data can be visualized graphically, choosing the appropriate metrics and dimensions to be included in reports.

What services does Google Marketing Platform offer?
The products that make up Google Marketing Platform work together.

This is in order to:

Plan
Buy
Measure
Optimizing digital media
Improving customer experience
All this is achieved from a single platform.

Google Marketing Platform

Google Marketing Platform services include:

1.Advertising services:
- Display & video 360 : works with ad exchanges, third azerbaijan whatsapp resource -party data providers, and other digital marketing suites; corresponding to Google Marketing Platform.
For example:

Campaign Manager
Search Ads 360
These exchanges serve to provide a single place where media buys and ad inventory can be managed, all in real time .

If you want to know more about this service, you can find more details in the following video:



-Search Ads 360: Search management platform.
This helps both agencies and marketers.

Specifically, in the efficient management of some of the largest marketing campaigns; in search engines worldwide and media channels.

2. Analytics services:
-Google Analytics 360 Suite: A suite of integrated marketing and data analytics products designed for marketers.
Google Analytics 360 Suite enables analysis of consumer behavior.

The purpose of this is to obtain important information and thus be able to include users in a more relevant brand experience.

This platform includes:

Google Analytics 360 : Helps you gain insight into how users interact with your business.
Google Attribution 360: Design multi-channel, multi-device attribution models that focus on clicks as well as ad impressions.
Google Audience Center 360: Strengthen audience lists and user data to create new audiences.
You can then include them in your marketing platforms and monitor their performance.

Google Tag Manager 360: Allows you to manage and apply tags from a single interface.
Google Optimize 360: With this tool you can create website experiments and customize content for different audiences.
Google Survey 360: allows you to create and develop online surveys; with the aim of obtaining important information about your audience.
Its service level is designed for companies that generate large amounts of data and that require a set of advanced, professional-grade tools.

-Data Studio: Free product in beta version. Data Studio allows you to perform activities such as:
Consult data using tables and graphs.
Easily connect to various data sources.
Consult data in order to obtain important information .
Create reports collaboratively with your team.
Create reports quickly using built-in sample report templates as well as custom report templates.