How to track statistics and efficiency of working with marketplaces?

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For this, the most convenient tool will be Google Analytics, which allows you to take into account almost everything.

Google Analytics is a free service provided by Google to create detailed statistics of website visitors. Statistics are collected on Google's server, the user only places the JS code on the pages of his site. The tracking code is triggered when the user opens the page in his web browser.

You will be able to track which products and in what volume are most frequently sold. All the products you need will be combined in one table, and only those metrics that you specify will be displayed. You will be able to see at what stage your product most often stops and whether it reaches the finish line. Often, consumers form an order, but do not pay for it. They leave the product in the basket, but do not intend to do anything further. Thanks to the metrics, you can understand what the problem is.

Analytics is also related to your description. By writing the code correctly, you will be able to see if you have photos everywhere, if you have reached the required volume in the description or if you need to work on it some more. It would seem that such extensive information, but it will all be before your eyes, in one table.

You will also be able to track the errors made by your employee when setting metrics. You will be able to set the necessary settings, add data and import them, understanding where the error was.

Watch the master class on metrics for e-commerce on marketplaces in the video:


course "MARKETPLACE MANAGER"
Did you know that this is the most sought after course in greece email list MAED right now? Such specialists are in great demand in the market.

After training you will be able to:

Develop a promotion strategy on marketplaces
Create an online store from scratch
Set up web analytics
Manage pricing policy
Build fulfillment, logistics and document flow for marketplaces
Create high-converting product cards
View the program
Marketplace is a tool that can easily completely replace online stores in the next few years, because in just one year the market growth was 252%, and the demand for them is not falling now. However, the marketplace is not a magic pill that can increase sales for any business, so entrepreneurs need to learn how to use it correctly and make it their weapon.