Common characteristics of marketing automation

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First, you need to identify the major problem areas in your marketing and address them to get the most ROI. Either try entry-level marketing automation, get general marketing consulting, or hire a website consulting firm.

 

The Difference Between Using Marketing Automation for B2C and B2B

When businesses use marketing automation, they should be aware that goals and metrics will differ depending on whether they are in a B2B or B2C business.

In the case of B2C, the main goal is usually to drive traffic to the greece telegram number database e-commerce website or physical store, while in the case of BtoB, the goal is usually to establish business negotiations.

In the case of B2B, sales activities based on ABM (Account-Based Marketing: a strategy that treats each company as a separate unit and conducts different marketing activities for each company) are effective. In order to understand the actions taken by each company (website visits, link clicks in email newsletters, etc.), functions such as company IP identification and company segmentation are essential.

Email Segmentation

Send emails to groups of potential customers, segmented by demographics, past actions, and company information.

Website construction

Create web pages to provide information to potential customers.

Logistics Tracking

Track users' online behavior by identifying their IP addresses.

Goal

Score lead status based on their behavior and automatically send content when they reach a certain number of scores.

Scenario creation (activity management)

Configure rules for scenarios so that marketing activities are automated and respond to user behavior.

SFA/CRM Integration

Link and manage SFA/CRM installed in your company.

Personalization

Show different content to users based on their interest level. You can display different images or banners the first, second, and third time someone visits your site.

Access log

Get detailed insights into user visits to your website and social media.

Advertising Management

Manage ad placements and see how customers are exposed to your ads and their impact.