Even if the topic of your event is popular, you should not try to cover the entire available audience. Think about who you would like to see at the event? In addition to the classic characteristics of "gender, age, geo", describe the interests of your target audience, what they are interested in, where they work, what social networks they prefer, what format of communication they prefer, what needs and desires they have, etc.
Create a detailed portrait of your ideal client. It will be useful to you when setting up advertising campaigns and when determining the tone and nature of communication in communications.
When working on a client portrait, it is convenient to use special services or templates that allow you to visualize information. Example: Digital Marketer , Filestage , MakeMyPersona .
Segment your audience
Be sure to divide your audience into segments based on their iran email list level of awareness of your brand and product:
hot target audience - regular customers/visitors;
warm target audience - people who have somehow come into contact with your product and know something about you;
cold target audience - users who have never heard of you or your product.
The tone of communication and the choice of channel for communication will depend on the level of “warmth”.
You can also use ready-made templates to segment your customers. For example, MindMeister has a “Target Audience Segmentation Template . ”