Practical Strategies: How to Choose the Right Type of Marketing

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Step-by-step recommendations for analysis and selection
Define your target audience
Understand who your client is: their age, income, interests, behavior. This will help you understand which channel is most effective.
Example: for a young audience with active use of social networks, SMM will be effective.
Assess your current resources
Is there a budget for advertising?
Do you have a full-time marketer or do you need to hire a contractor?
What tools are already used?
Analyze your competitors
Research what channels your competitors are using and what hong kong phone number list campaigns have been successful.
Set goals
Increase sales?
Increasing website traffic?
Strengthening the brand?
Run pilot campaigns
Start with a small budget and measure results. This will reduce risks and help you identify the most effective approaches.

Examples of successful cases
Case 1: Digital Marketing for Small Business
A small online store with a minimal budget focused on SEO and content. The result: 150% growth in organic traffic in a year due to the publication of useful articles and the competent use of keywords.
Case 2: Social Marketing for a Cafe
A local cafe organized a giveaway on Instagram with a simple condition: subscribe and tag a friend. As a result, the account audience increased fourfold in a month, which led to a 30% increase in visitors.