Endomarketing , also known as internal marketing, is an essential management strategy, which is oriented towards internal actions that seek to improve the work environment and the work team .
It seeks to ensure that its employees are involved, satisfied, motivated and receive remuneration appropriate to their abilities and training.
A fundamental pillar is to promote the trust, credibility, enthusiasm and appreciation of our main workforce.
The goal is to promote the brand values and the company's corporate identity and image among its own employees.
Because, if you have valued collaborators who are involved with the ecuador whatsapp resource company's philosophy, they will be able to provide better value to customer service, which is precisely the ultimate goal.
At the same time, the application of internal marketing enables the opening of a channel of communication between management and its subordinates, so that they are kept informed of new business projects, activities and, ultimately, of all those aspects that concern them.
Viral marketing
Viral marketing consists of the application of a series of techniques that make use of Internet media , such as social networks (among others), to create interest in consumers for a product.
In this way, the sales of products/services or the positioning of a brand can be increased, thanks to the exponential or viral spread of the message among interested parties.
Due to their ease and speed, social networks represent an excellent channel for this type of marketing.
Going viral can be planned with a series of strategies and actions , or it can occur accidentally from a circular video uploaded on the Internet by some user that becomes popular from one moment to the next.
The main characteristic of this modality is that it has a low cost or budget, but generates a high impact.