How to practice email hygiene for more successful email outreach

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Practicing email hygiene is all about doing a series of mostly common tasks.

Most of them can be classified as maintenance work.

The tasks are easy to execute but have a huge potential payoff.

So if you know you haven't been ceo email list practicing email hygiene, now is the time to start with the tasks below:


The first step to improve email hygiene is only sending to verified email addresses.

Unverified emails can bounce, which can hurt your deliverability.

But even if they don't…

And the email does get delivered…somewhere.

Unverified emails can be old email addresses that are no longer in use or catch-all email addresses that receive email but are never checked.

Thus, unverified emails can drag down your open rate, directly hurting your campaign's success and affecting your deliverability for future campaigns.

The rule to avoid shooting yourself in the foot is simple: Only send to verified emails!

With lemlist, you can effortlessly find and verify the emails of your leads .

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lemlist's email finder and verifier works best if you have to verify a list of emails. For a quick check of a single email, use our free email checker .