Technical adjustments for boosting email deliverability

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To further enhance your email deliverability, technical adjustments can play a significant role. These adjustments go beyond content creation and delve into the structural and authentication aspects of your email campaigns.

Let's explore the technical side:

Professional email design principles : A well-designed email not only captures the attention of your audience but also adheres to best practices that prevent it from being flagged as spam. Use clean, responsive design and avoid overloading your email with too many images or excessively flashy HTML elements.

Stable sending frequency and sender reputation : Consistency in your sending frequency can build a positive sender reputation. Sudden spikes or irregularities in email volume can communication directors email lists trigger spam filters. Aim for a balanced schedule that keeps your audience engaged without overwhelming them. Use an email deliverability tool like lemwarm to gradually increase your sending volume.
Introduction to email authentication methods : Implementing email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) is crucial. These methods validate your emails, proving to ISPs that they are legitimate and should be delivered to the recipient's inbox.
These technical adjustments are essential for improving email deliverability. By paying attention to design, maintaining a consistent sending frequency, and ensuring proper email authentication, you're setting the stage for successful email campaigns that reach their intended targets.

At lemlist we strive to make your life easier. So we'll leave you a couple of tools that will save your email deliverability.