It is not just a fleeting trend in itself

[fomayof928@mowline]

And people began listening. Brand Observation Image After this peak early last year, the number of mentions has tapered off, but the baseline of online conversations about de-influence remains higher than before the peak. And, over the past six months, these mentions have increased further. The term “de-influencer” is becoming part of the daily vocabulary of the internet.



It is not just a fleeting trend in itself, but one that is here to stay. singapore business fax list People are actively asking for de-influencerization online, sharing photos or links of products they want to buy and wanting others to tell them that it is not a good purchase option. Brand Observation Image Some consumers appear to be actively trying to talk themselves out of impulse buying, and the onus is on others to tell them not to do so.



Brand Observation Image So what has sparked this surge in popularity in recent months? Let’s take a look. What causes the waning of influence? Mentions of influence removal have been on the rise online since the second peak in October last year, which happened just one month after TikTok Shop went live.