Dynamic content in emails takes personalization to the next level. It allows you to include specific blocks in your emails that are shown only to selected audiences, making each message more relevant and effective for different segments of your subscribers. Setting up dynamic content in your emails is easier than it seems once you know the steps. In this article you will find everything you need to optimize your campaigns, improving engagement, click rates and conversions by sending messages tailored to your readers' interests.
What is dynamic email content? It allows bc data vietnam user list you to send a single email with content tailored to each recipient's needs and interests, rather than sending multiple emails. There are two main types of dynamic content: content blocks targeted at groups of subscribers personalized content based on user profile fields set up specific blocks by adding content to your email and choosing which subscriber groups or segments will be able to see it.
Imagine a travel agency that wants to promote its latest trips. Instead of sending a list of all available trips to all subscribers, it could use dynamic content to show only trips that depart from airports close to recipients’ locations. The second type of dynamic content is when you personalize a sentence in your email to make it relevant to each subscriber. Collect information about your subscribers and use predefined variables or custom variables to insert this data into your email.