What is the main purpose of this email?

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The welcome email is the most important email brands can send to new subscribers.

Yes, even more important than all the broadcast, targeted and combined messages. On the other hand, the welcome email is the best option to convert new subscribers into lifelong customers and readers. Therefore, a good welcome email has the following purposes:



Provide subscribers with the value proposition the russia whatsapp resource brand promised during the subscription process (e.g., a 15% discount).
Direct subscribers to take the next steps in their Buyer Journey , whether that's creating an account, completing a download, initiating a purchase, or whatever the strategic goals may be.
Build engagement right away. Why wait to start creating it?
“The main purpose of welcome emails is to provide subscribers with the value proposition that the brand promised during the subscription process.”

And if you're still not convinced by these types of emails, here are some statistics on how many brands send welcome emails that speak for themselves. Most of them hover a few points above or below 50%:

A 2015 Salesforce benchmark study found that 42% of brands sent welcome emails. Among those that did use these types of emails, 72% rated them as highly effective.
Econsultancy’s 2017 survey of UK and US marketers found that 44% sent welcome emails – a surprising 2% reduction from 46% in 2016.
Among the top 100 online retailers' e-commerce websites, 87% send welcome emails and 49% of those brands send more than one.