Benefits of performing AB testing in an Ecommerce

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Every company must be built from the start on a solid foundation, which corresponds to the business plan. And the same goes for your business's digital strategy. Before you start doing crazy things and getting into every platform out there, you should define and create a strategic marketing plan that will serve as a guide for your day-to-day work.

However, this plan, no matter how well r d directors email list planned, cannot work in the best possible way from the beginning. It is clearly impossible. Therefore, in order to implement improvements and scale over time, it is vital that we take into account that the performance of the different elements that shape our website, creatives and advertising campaigns will be analyzed.

You don't need to have a person dedicated exclusively to this (what is now known as a digital analyst, CRO specialist or growth hacker, depending on the type of task to be optimized). But you should question the data you are obtaining, be guided by your intuition when formulating hypotheses to test in A/B tests or even think of different ways to solve the problems that your clients are telling you they have.

So, we briefly show you the main:

1. Always aim for growth
If you acquire the habit and discipline of testing the different elements of your website, you will be ensuring that you are optimizing them to the maximum and that your website is the best possible version of itself .