This video can serve as an example of unfair financial advertising, as it forms an opinion among the audience about the high profitability of online casino games. The video promoting Azino777 has outstripped the PR videos from Yandex, Coca-Cola and Tele2 in terms of views. It was filmed with the participation of rapper Vitya AK-47, who agitates in an unobtrusive manner to try your luck at the casino. This advertisement understates the level of risk, and it forms a false idea about the profitability of such an activity, which violates the law.
Advertising of the Manhattan residential complex in Chelyabinsk
In situations where the architect database information provided in PR materials becomes outdated, advertising becomes illegal, as the audience receives unreliable data. An example of such a case is the video with the presentation of the Manhattan residential complex, recorded in 2013. Three years later, this video was still on the official website of the housing complex, but the data regarding the commissioning of sections in 2014 and 2015 was outdated. The deadlines for the readiness of individual houses and the full completion of construction work were adjusted in 2015.
Ultimately, the advertisement of the Manhattan residential complex was found to be unfair by the Chelyabinsk UFAS. The company was given an order to stop showing the presentation video, since it contained information that did not correspond to reality. Materials were collected on this fact to initiate administrative proceedings.
Examples of unfair advertising abroad
Luminosity
In early 2016, the developers of a well-known software product for brain training were fined $2 million by the decision of the Federal Trade Commission of the United States. FTC experts concluded that the creators of Luminosity misled users with unjustified information in their advertising.
Luminosity
Lumos Labs' advertising materials said that the app would improve schoolchildren's academic performance, prevent age-related memory loss, and even help with Alzheimer's disease. The company's marketers claimed that if you use the device 3 times a week for more than 10 minutes, you can maximize your potential in any area of your life.
Nutella