When we sell products with a relatively high unit price, how can we make consumers more willing to pay? A very common way is to tell them how much it costs per day, and it only costs the cost of a cup of coffee every day, and break down the high unit price products. Daily expenses, for example, a mattress can last for ten years. A mattress costs 100,000 yuan, which is 10,000 yuan a year. It only costs 28 yuan a day. Let you have a good sleep and sleep in XXX Hotel For the same bed, if the overall unit price is returned to the daily price, it will make people feel that it is a good deal. You can also try to use the trick of making your number smaller.
Combination packages confuse prices
If you only sell a single product, it is very easy for consumers to calculate the price. For A+A, you will directly /2, but for A+B, it is difficult to calculate the price. We usually produce products with higher fixed multiples. , used to combine to increase the overall customer order and the gross profit margin of each order, or you can buy three and get one free, buy four and get one free, which is also a way to increase the profit of a single order.
40% off the second item and 20% off if you buy two items
If the products are at the same price, the second one is 40% off or the second azerbaijan mobile phone number list one is 20% off, which one would you choose? I often give this example in class. Most people will choose the second one at 40% off, but have you ever thought about why? Is this so? Because we often see 10% off or 20% off in discounts, and rarely see 40% off or 30% off, so when we see the second item at 40% off, we will be attracted. In fact, the final price is the same, but The second item will sell better if it is 40% off. Here is a small conclusion for you. If it can be less than 20% off, using the discount will attract consumers, because we usually rarely see products with less than 20% off, but if your brand Usually they are offered at 50% off or 40% off, but it will be useless at this time.
Don’t discount, sell more
This method uses the buy three get one free and buy four get one free methods mentioned above. Gifts are given when the purchase is completed. We do not discount, but we will give you something if you buy a certain amount. Please note here that if you sell It’s food, so it doesn’t matter if you give more, because it will be related to repurchase, but if you sell mattresses and pillows, you have to pay attention to what you give. If the product has a long repurchase cycle, it is not recommended to give more. If you sell mattresses and pillows, you can instead send fragrance machines, essential oils, etc. These products with a repurchase cycle will be more helpful to your subsequent operations.