Although the most famous major sale is indeed "Black Friday", stores also have promotions on other dates. Some global discount periods that can be mentioned are:
11.11 is a promotion that originated in China. In the early 90s of the 20th century, lonely Chinese students came up with something like Singles' Day. Since this was done as a counterweight to Valentine's Day, the date was a combination of four units - symbols of loneliness. The tradition spread throughout the world, discounts on gifts became widespread. Although the names are different: in English-speaking countries this date is called Singles' Day, and in Russia it is World Shopping Day.
Analogues of the Black Friday promotion
Cyber Monday. You could say rich people database that this is a continuation of "Black Friday". Since the excitement did not subside, and people continued to make purchases after the weekend, the sales were extended. And "cyber" reflects the trend of shopping mostly on online platforms; and the maximum discounts are usually made on electronics.
New Year and Christmas sales. Most often, after the end of the "Black Friday" and "Cyber Monday" promotions, the sales areas of stores begin to be decorated for the New Year and pre-holiday sales are announced.
In addition to the large-scale sales that exist in most countries, there are also smaller promotions. Each store here is guided by its own rules, tying discounts to public holidays or a certain season. For example:
During sales for holidays such as March 8, February 23 or May 1, discounts usually apply to "themed" products. For February 23, these are mainly gadgets and skincare products for men, for March 8 - beauty, home or kitchen products, in May - equipment and accessories for outdoor recreation.
Before Halloween, prices for holiday makeup, masquerade costumes and decorations usually go down.
At the end of summer, discounts are offered on school uniforms and stationery.
During the global Black Friday promotion, you can not only make a good profit. This time should be used for promotion. This is especially relevant if you have entered the international market. But taking advantage of the fact that the global online industry is investing in the development of the Black Friday tradition, do not forget that users should also benefit.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
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