Accessible email design: Make your email marketing content easy for everyone to read

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As an important promotional tool, email marketing needs to take into account the reading experience of every potential customer, ensuring that regardless of their physical condition, age level or technical ability, they can obtain the information in the email without obstacles, so that your email marketing content can truly reach every audience.

1. Text size and layout
Text is the core carrier of email information, and the appropriate text size and layout are crucial for readability. It is recommended to use standard fonts of 14-16 points, such as Arial, Calibri or Helvetica, which have good display effects on various devices and screens and are easy to recognize.
At the same time, the line spacing should be set to 1.5-2 times the font size, and the paragraph spacing should be appropriately left blank to avoid overcrowding of text, so that the reader's eyes can move naturally and comfortably between the texts, reducing reading fatigue.
In addition, try to avoid using all uppercase letters, as this will philippines telegram number database make the text look more compact and difficult to read, unless it is used to emphasize specific short text information, such as the text on the title or call to action button.

2. Color Matching
Color matching not only affects the visual appeal of the email, but is also directly related to the readability of the content, especially for people with visual impairments or color vision abnormalities.
When choosing background colors and text colors, ensure that there is enough contrast.
For example, dark text on a light background or light text on a dark background is a classic and safe combination that provides clear visual distinction.

At the same time, avoid using overly bright or glaring color combinations to avoid causing visual discomfort or interfering with reading.
For important information, you can use prominent colors to attract the reader's attention, but also be careful not to overuse multiple bright colors in the email, maintain the overall color harmony and balance, and make the email present a professional and neat visual image.