I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager dentist database needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Stages of conceptual sales
This technique does not sell a specific product or service, but a comprehensive solution aimed at the individual needs of the buyer. Conceptual sales are most often used when a general product requires extensive customization. For example, a company providing cloud storage services must clarify with the client how much data they plan to store, their type, what conditions for data transfer speed and security requirements they prefer. Based on the identified needs, a custom product is created from a general information storage service.
In practice, they are divided into a greater number of stages, but the most important are the four listed below:
Identifying the buyer's pain points . First, you need to qualify him as interested in your offer, and then, as the conversation progresses, you should evaluate the specific parameters that brought him to you. The reasons may be completely different in different areas of activity.
Defining product requirements. At this stage, the manager asks direct questions about what the client wants. At first, open questions should be asked, which assume a detailed answer. As the volume of information increases, you can gradually move on to closed questions, which assume a positive response. This is how the client's disposition to make a deal is formed.
Forming the value of the product. A good salesperson should sell not the product or service, but its value. It is necessary to convey to the buyer information about how his decision to buy can make life easier, how it will affect his business now and in the medium term.
Presentation and sale of the solution. At this stage, a product or service adapted to the customer's requirements is presented. ROI is demonstrated, all non-material benefits are announced, after which the deal is concluded.
Stages of conceptual sales
Some organizations believe that the age of conceptual sales is coming to an end and no longer works with the same efficiency. In fact, this is a misconception, since not al