It is a smooth flow of approaching them according to their needs and closing the deal. Secure a budget Developing new customers requires a lot of costs, including advertising and labor costs. When creating a budget, you need to understand ways to cut costs and get the most out of your money. Check out this article for more information. Measure the effectiveness To understand whether the operational costs are commensurate with the results, calculate the cost per acquisition (CPO) and measure the effectiveness.
The cost per acquisition can be calculated by dividing denmark telegram data the advertising costs spent by the number of customers acquired . ■ Example: If 10 sales were made with an advertising budget of 50,000 yen Advertising costs spent (50,000 yen) ÷ number of customers acquired (10 people) = cost per new customer acquired (5,000 yen) In other words, the lower the cost of acquiring a new customer, the more effective it was. Share information within the company In recent years, there are many cases where online and offline are combined, or where staff are separated by task.
By sharing detailed customer information, you can build trust with customers even if the person in charge changes. It would also be effective to introduce a customer management tool (MA tool) that allows you to centrally manage customer information and share it within the company. The key to acquiring new customers is to look at things from the customer's perspective Finally, here are some points to note. Regardless of whether you use the push or pull approach, you should never forget to see things from the customer's perspective, such as by considering the timing of your visits or phone calls, and by listening to what the other person has to say to find out their needs.