This requires close cooperation between the two departments and the sharing of information . Nurturing is primarily carried out by the marketing department, but is handed over to the sales department before purchasing desire wanes. Nurturing increases the potential customer's desire to purchase and allows them to be handed over to the sales department in an efficient manner, dramatically increasing the chances of closing a deal. The important thing here is "what information to share," and what is particularly important is "the state of the customer that the sales department desires .
" The circumstances under which negotiations israel telegram data and sales deals can be concluded will vary depending on the sales department's structure and policies, so it's important to work together particularly closely in this area. In addition, it is recommended that you share and keep track of the customer's situation even after handing it over to the sales department, so that you can follow up immediately if the deal does not lead to a closing. What to do after B2B lead nurturing After increasing purchasing intent through lead nurturing, we then select potential customers through "lead qualification.
" While lead nurturing is aimed at "increasing potential customers' desire to purchase," the purpose of lead qualification is "selecting highly likely customers." In other words, it is one of the final processes in this marketing initiative . From the potential customers nurtured through lead nurturing, we select those with particularly high scores (purchasing intent) and hand them over to sales representatives . By focusing sales on people who are eager to buy, you can dramatically increase your conversion rate.