What to do if your conversion rate drops?

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And there's no better way to get to know your customers than by asking them about your business yourself. Email is a good tool to get in touch with your most loyal customers and ask them for a few minutes to find out how they feel about their purchasing process with your brand. This position, in addition to helping you absorb all kinds of information, will position you in a good place in the minds of your users. Keep in mind that they will perceive that you are looking out for their best interests. 10.


- Do you inspire confidence online? Inspire hospitals email list confidence In order for a user to trust you and agree to provide you with personal information such as their bank details, you will have to earn their trust. More and more users are choosing to buy their products online, so you need to convey confidence at every point of contact with your audience. Keep in mind that the main factors that influence the decision to buy online are price, convenience and aspects such as trust, recommendations or ratings. Therefore, you need to show a credible image that inspires confidence in your audience so that they complete their purchase process.


A study by Taylor Nelson Sobres states that 70% of consumers do not complete an online purchase due to a lack of confidence. Your landing page will gain credibility if you incorporate social proof, reviews on social networks, shopping sites, e-commerce sites or forums . This social proof can also be rankings in which you are well positioned or data on the number of times your landing page has been shared, for example. On the other hand, the opinions and testimonies of other users will give sufficient weight to the message transmitted. 11.- Do you integrate analytics into your marketing strategies? You can't rely solely on perceptions and opinions.