As a result, website owners cannot encourage users to sign up

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However, Google has shared that you will only be able to access old data in the Universal Analytics property until July 1, 2024. This means that you will still be able to access Universal Analytics reports to view data from the past, but will not be able to track it in the latest version.

Drastic decline in conversion rates

Google AMP imposes many restrictions on HTML/JavaScript. This means that many interactive elements of your WordPress website are lost with AMP, such as opt-in forms and exit-intent popups.


AMP does not display your site's sidebars or other list of sri lanka cell phone number discovery features, resulting in a significant drop in page views from mobile users.

Some user experience experts even believe that the close button at the top encourages users to return to Google Search after reading your article rather than browsing your website.



Many websites thrive on user interaction, such as click-to-tweet widgets , user ratings, comments, and so on. Google AMP makes it pretty difficult for website owners to keep users engaged and interacting with their content.

The answer to this question really depends on your website. If mobile users make up the majority of your audience, then you should still use AMP.

On the other hand, if you have tried Google AMP and it has had a negative impact on your conversion rates, you should probably disable Google AMP on your site.