Automatic personalized emails

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According to WindsorCircle statistics, personalized commercial offers cause less rejection among customers. The open rate of such letters is 66% higher, and the click-through rate is 125% better than that of regular ones.

In the letter you can additionally:

thank you for registration or purchase;

announce new arrivals of goods that may armenia mobile phone numbers database be of interest to the buyer;

reward existing customers;

offer an additional discount on products.

Example 1. The implementation of an automated series of letters at CoffeeForLess to stimulate demand led to a $500,000 increase in sales. The company's managers simply sent their customers an offer to buy a new package of coffee or try a different variety a month after purchasing coffee in their store.

Offer additional products
Example 2. Evo, a company selling sports goods, wanted to reduce the number of returns of ski boots. To this end, they sent out letters to customers with detailed instructions on how to properly use the sports equipment. The same letters contained links to related products from the company and new items for the season.

Users, as statistics eloquently show, highly appreciated the company’s care: audience reach increased by 3.2 times, and link clicks by 9.6 times.

Instead of a conclusion, it is worth highlighting the main advantages that proper work with clients provides:

increasing brand loyalty;

increasing customer satisfaction;

reduction in the number of product returns;

increase in the number of repeat sales.

Effective after-sales customer service not only allows the business to reach a new level, but also aims to maintain high positions in the market.