How to improve your email open rate

[shukla7789]

In recent years I have had major challenges with email marketing, I ended up having to delve deeper to resolve a complicated migration from RD Station to another tool that we use here at school.

At the time, RD exported the entire “dirty” database, including many incorrect and invalid emails, which it itself handled with its system, and because it did not have this awareness and due care, I ended up using this exported database and imploded the domain's email sending reputation.

The situation became so critical that even everyday work emails ended up in the spam folder.

Here I will tell you what steps I took to save the botim database reputation, clean the database and even improve opening rates.

Even if you're not doing a migration, I think it's worth following along.

Email Marketing Technical Configuration
The first step is to set up records in your DNS. Many people send marketing emails without creating the proper signatures, which prove that the email was sent by you from your own server.

I won't go into the advanced technical aspects, which you can learn more about by searching other sites, but what I want you to know is that you need to add these records to your domain, so if you are a manager you need to talk to the person who takes care of your site or if you are the manager yourself you should look for where you registered the domain, whether at registro.br or at a company that registers domains like GoDaddy. If you have any doubts, you can also do a Whois to find out.

Below I list EXAMPLES of the three records, which you should find in your automation or email marketing tool:

SPF
TXT @ “v=spf1 a include:_spf.google.com include:sendgrid.com ~all”
SPF records are commonly used for email authentication, if you have multiple email services, you will need to use the same record and manually add the services using include:, as in the example above with two services Google Workspace and Sendgrid. The last parameter “~all” indicates that addresses not listed there are not authorized to send emails from your server.