Here the manager should present data on competitors who are trying to lure the key client to their side. In this regard, it is worth noting that marketers currently distinguish four types of competitors, each of which should be taken into account:
Direct competitors are companies that produce similar products.
Applicants for the same budget are companies whose products are significantly different from yours, but there is a chance that they will be purchased using funds that could be used to purchase your goods and services. Let's say that a gift is needed, for which a certain amount is allocated. These funds can be spent on purchasing goods of various categories that are not directly related to each other (for example, books, sports equipment, household appliances, etc.).
Client inertia is the ability to do advantages of using our skype database without innovations and not to perform any actions independently. Thus, if an offer is made to purchase and implement a CRM, the management may consider that since the company has not used such a system before, it can work for a couple more years without it.
The client's desire to take on the work we want to do for them. Let's say there is a real estate company in a small town, but most of the population is used to looking for housing on their own.
It follows from this that, in addition to direct market participants, there are other factors that can hinder the implementation of a transaction, and direct competitors in this case do not always play a major role.
The dossier must be periodically updated with relevant information, with each check being carried out no later than every three months.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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