Targeted advertising

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Social media users are familiar with annoying ads. Their goal is to force a potential client to:

go to the site;

join a group;

install the mobile application;

perform other actions.

Very similar to Yandex.Direct, but there changsha mobile phone numbers database are differences: targeted advertising allows you to influence a specific target audience. For example: "Girls under 25. Married. Prefer Apple. Frequently fly abroad. Birthday in a week."

By the way, social networks are an effective part of word of mouth. Potential clients can visit your page, like it and share information with their friends. Then, they like the link and go to your website. Obviously, attracting clients is faster and easier in social networks.

Social media

Source: shutterstock.com

Social networks are convenient not only for finding and attracting new clients. With their help, you can effectively retain old customers and increase their loyalty. Since the Internet allows you to contact clients, ask their opinions, people realize how important and necessary they are. A consumer whose opinion is valued will never leave.

Content Marketing
The essence of it is that the consumer gets something free from you, uses the necessary content. This strengthens the person's loyalty and his trust in you.

The main methods include:

YouTube video;

articles in specialized media (online and in printed publications);

thematic webinars.

It is also recommended to maintain an interesting blog. However, you should not expect quick results here.

Email Marketing
On the Internet, you can get access to email databases for free or for money - let's say, to companies of a certain city, clients of a service or portal, etc., and then place an order for a mailing. A good specialist will work so that your offers do not end up in spam. If the user coverage is large, then you can expect a large number of clients.

The second option is email marketing itself. Its essence is in preliminary collection of email addresses of future clients (at the first sale, at an exhibition, in exchange for a certain product, etc.) and subsequent periodic sending of letters, including useful information and advertising offers.