Offline store sales data: a new opportunity for online and offline integration

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With the increasing popularity of the "from wall to mouse" sales method, closely integrating offline store customer data with online sales has become an important trend for e-commerce companies to expand their business. Take the beauty brand Sephora as an example. Its Sephora Insiders survey program is a model. When a customer purchases a product in the store, the cashier will politely ask for the email address at checkout and add it to the system. The system will then automatically send an email to the user, inviting the customer to view their purchases and informing them that the purchased items have been added to the online "My Beauty Cart". As an important part of the Sephora Insiders project, "My Beauty Cart" aims to comprehensively collect all users' purchase records.

This online and offline integration brings the shopping experience together in one place, greatly facilitating users to write reviews and share products on social media. For companies that sell products that need to be purchased in-store, physical samples in offline stores are available for customers to try in person, and users are more willing to review products. By integrating offline and online data, companies can gain an in-depth understanding of users' typical needs for first-time purchases, and then uae telegram number database accurately recommend similar products, saving users valuable time. For example, for a high-end furniture brand, after a user experiences a sofa in a physical store, the company can recommend coffee tables, carpets and other products of similar style to the user via email, while providing integrated online and offline shopping services. Users can view product details and user reviews online, and then choose to buy in-store or place an order online, with the company providing delivery and installation services.



3. User historical browsing data: mining the treasure of potential purchase intentions
Users' repeated browsing behavior on a product often indicates that they have a strong interest in purchasing the product. However, this valuable data is often overlooked in e-commerce email marketing . When a user browses a product but does not purchase it, e-commerce companies should promptly send a shopping guide email to provide users with detailed product information, purchase suggestions, and promotions to guide them to purchase. If the user clicks on the purchase guide, the company can then send a follow-up email, cleverly using provocative information such as product inventory is about to run out and the promotion is the last day, etc., to stimulate users' desire to buy.