Anonymity does not intrigue, inspire, or impress anyone. Subscribers need to know who’s sending the email, which makes the “from” address one of the most important criteria of email open rates. Unless your brand commands attention – like apple – attaching the real name of a real person humanizes everything you send. ) you out of buffer’s powerful words that convert: write copy that gets your customer’s attention every time, “you” leads the list.
Why? Because “you” is gambling data mexico personal, warm, immediate, direct, and arresting; far more engaging than the third-person personal pronoun – he, she, them – or the first person – I, me, us. Best of all, “you” makes people feel like they’re being talked “with” instead of talked “at.” email is meant to be conversational, to feel like one person talking to another, not some faceless brand barking orders. You ensure that conversational touch and it forces you to make your email about your audience instead of about yourself.
) now for better or for worse, all humans are motivated by instant gratification. Whether it’s “same-day delivery” or a “four-hour work week,” we’re devoted to products and services that indulge our love of all things instant. Using terms that imply urgency – such as “fast,” “instant access,” and “immediate” – light up the pleasure centers of your audience’s brain with the promise of right-now rewards that are only a click away.