Supporting marketing efforts

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Regularly measuring your Net Promoter Score gives your most enthusiastic supporters a chance to identify themselves. This information can be used to create tailored engagement programs that generate excitement and most importantly, word-of-mouth recommendations.

Once you start consistently engaging your promoters, lithuania b2b leads you turn them into brand ambassadors. These advocates are invaluable, especially now that brand authenticity is at the top of everyone’s minds.

A text-based image that ranks what consumers say they don’t see enough of from brands on social media. The top response is, “authentic, non-promotional content”.
Your NPS data offers valuable information about the aspects of your products, services or brand that resonate most with customers. These are more than just wins for your team—they’re valuable differentiators that can be used to support marketing efforts.

For example, say you work with a retail brand that collects NPS survey data. After analyzing trends in NPS feedback, you realize that customers love your brick-and-mortar experience—especially the help they receive from your thoughtful and experienced staff.

These insights provide the perfect foundation for a social media campaign promoting the level of service customers can expect when they shop with your brand. You might even center the campaign creative around real staff members and store locations to build a sense of community and familiarity.