Advantages of advertising in the Telegram channel:
The peculiarity of Telegram is that the audience is immediately notified about the appearance of a new post. If the subscriber does not turn off notifications, then he immediately learns that there is something new to read. The advantage is that on this platform, unviewed publications do not disappear from the channel feed.
Telegram can also boast such an important parameter for advertising as audience reach. Here, its high level is achieved due to the fact that each user has at least 5-7 active subscriptions. Accordingly, if you buy advertising in several Telegram channels, you can get access to different target audience groups.
Undifferentiated Marketing
Source: shutterstock.com
Audience loyalty. Users are used what makes overseas chinese in australia data valuable asset to receiving fresh, reliable and high-quality information on their interests and requests. To maintain such an attitude towards the platform, it is not customary to clutter it with daily advertising integrations, create content for the sake of hype, etc. Therefore, infrequent commercial publications will most likely also be carefully read.
The audience of this platform is much smaller in number than in social networks, but at the same time much more active. If people subscribe to the channel, then these will not be dead souls, but real users with a live response, including to advertising.
The cost of PR in Telegram will be lower than in social networks, where popular bloggers can have up to a million or more regular readers. But at the same time, you will get no less coverage.
Read also!
"9 Types of Customer Loyalty Programs"
Read more
Disadvantages and specifics of advertising in Telegram:
A channel cannot grow in audience size without special promotion. Therefore, if no one is working on it, there is no point in directing advertising to the same audience.
It is extremely difficult for targeters to use such an important parameter as geolocation. It is not determined in Telegram channels. Therefore, for those whose business is not online, but strictly for a local audience, this is not very convenient. But with great desire, this problem can be overcome.
Most often, channels are owned by individuals, which causes bureaucratic difficulties with paying for advertising services.