Lox Club caters to audiences of one for content inspiration

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The tactic is one of many initiatives that have come luxembourg b2b leads to define the caring nature of the brand. They also introduced a “connect with a vet” chat feature that allows customers in emergency situations to get expert guidance on pet care best practices.



On social, they’re quick to respond to all incoming messages—especially customer issues—with customer information on-hand, ready to dive in where the customer left off.

Through their personalized approach to customer engagement, the company is building strong customer relationships and going viral along the way. The brand’s activations require collecting data at every point in the customer journey to deliver best-in-class care.

Considerations: How does your team engage your loyal customers proactively? Are you using data to surprise and delight? Can you tie your personalization efforts to retention, upselling or customer lifetime value?

The social team behind dating app Lox Club curates a social presence that is more akin to a TV show. In fact, some of the company’s followers use the brand’s TikTok account to share their own comedic ideas, as if it were a virtual improv show. Like this follower who suggested the brand act out a raunchy take on KPIs in their social video.

By accepting feedback from their followers and turning it into content, Lox Club taps into the most crucial social media personalization truth: Your audience will tell you how they want to interact with you. They will tell you what tone you should strike, how to position your products and when your content is on the right track.