You need a sentiment analysis tool for the job.

[fomayof928@mowline]

Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online.

Decoding those emotions and understanding how customers truly cyprus b2b leads feel about your brand is what sentiment analysis is all about.

But tracking sentiment is no piece of cake.

We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.


In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

What is a sentiment analysis tool?
Applications of a sentiment analysis tool
Top 15 sentiment analysis tools to consider
Use sentiment analysis tools to make data-driven decisions back by AI
What is a sentiment analysis tool?
A sentiment analysis tool uses artificial intelligence (AI) to analyze textual data and pick up on the emotions people are expressing, like joy, frustration or disappointment.

It leverages natural language processing (NLP) to understand the context behind social media posts, reviews and feedback—much like a human but at a much faster rate and larger scale.