3 tips for influencer collaborations that build customer loyalty

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The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. You can also track other relevant metrics like reach, engagement rates, new followers and profile visits.

And with influencer marketing tools like Sprout Influencer Marketing (formerly Tagger), brands can dive even deeper and learn what their audience truly cares about, enabling marketers to identify the czechia b2b leads best influencers to tap into what their audiences want and develop content that resonates.

With Sprout Influencer Marketing, you can use smart filters to view thousands of creators and influencers, analyzed by relevant audiences on social networks that are aligned with your brand. The platform also enables marketers to manage entire campaigns and measure the success of those campaigns in real-time through analytics and custom reports.

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Let’s explore three actionable takeaways you can use to build and nurture influencer partnerships.

1. Leverage influencers across the customer journey
Most people associate influencer marketing with purchase-stage content like tutorials, product reviews, try-on hauls and Live shopping, but you can use influencer- brand partnerships at each stage of the customer journey. For example, in the retention stage, marketers are aiming for repeat purchases and to increase key performance indicators (KPIs) like retention rate and customer lifetime value. You could activate influencers in exclusive memberships or customer appreciation content. For advocacy purposes, influencers can support referral programs. Influencers can give endorsements that are seen as credible by their target audience. Using referral links also makes tracking and measuring ROI easy as well. For example, Gymshark has an affiliate program and an ambassador program.