What is Retargeting - In Simple Terms
retargeting
Retargeting is a powerful online marketing tool that helps bring visitors back to your website and convert them into customers. In this article, we will take a detailed look at how retargeting works, its types, benefits, and steps for successful implementation in business processes. Read on to learn how retargeting can improve your business results.
What is retargeting?
on displaying ads to users who bulk sms services in ghana have already interacted with your website or app. For example, a visitor studied your product but did not make a purchase. With retargeting, you can remind them about the product through advertising on other platforms.
The key goal of retargeting is to return users who have already shown interest in your offer and motivate them to complete the target action: purchase, registration or subscription.
Key statistics
96% of website visitors do not make a purchase on their first visit.
Retargeting increases CTR by 10 times compared to regular banner advertising.
retargeting
How does retargeting work?
The basic principle of retargeting is to use user behavior data. Here's how it works step by step:
Data collection. When visiting a website, a cookie is installed on the user's device, or a unique identifier is created in the analytics system.
Audience creation. You set up audiences based on the data you've collected. For example, you can target users who added a product to their cart but didn't place an order.