Where to get potential customer data

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First, let's figure out where to get information to create a database of potential clients:

List of sites issued by search engines (Yandex, Google, Rambler). The TOP-30 search engines for various queries include those resources where information is frequently updated.

Advertising. Think of a list of advertising media that potential clients of the company use for their own promotion, as this will help us answer the question "How to find potential clients". The easiest way to work is with contextual advertising, various catalogs, advertising, industry newspapers and magazines. Radio, television, outdoor find your mobile phone numbers database advertising will also help you.

Let us explain: it is better to give preference to resources containing advertiser data in electronic form, since in this case it is easy to carry out their automatic tracking. We are talking about electronic versions of magazines, newspapers, catalogs, vacancies posted on the Internet.

Electronic trading platforms. They can be universal (multi-industry), industry-specific, product-specific. Here, companies post their real requests, but to see them, you will have to register or pay for access.

Informational business directories. We should be most interested in directories containing data on the entire country and in all areas. Namely:

Yellow Pages;

Business address;

Business Card;

Allinform.ru;

Compass Russia;

Biz-Info.Ru;

Regional Internet resources . Examples include the Izhevsk city information and business portal, the ALL-BIZ.INFO: Russia server, and the Internet Capital advertising center. This list is practically endless, because our country is not small!

Bulletin boards. For example, Avito, Iz Ruk v Ruki, Yula, etc.

What other methods can be used to search for potential clients?
Once you have created an image of your potential client, it becomes clear who to look for. Below we will talk about the methods by which it is possible to search for consumers.

There are several known ways to identify potential clients, which allow you to reduce the time spent quite well. However, we note that one method alone will not be able to provide you with a large number of potential buyers. Only a combination of them will be effective. Try to implement each of the presented methods into your work, then you will find a suitable combination.

Cold selection

This method is the most widely applicable and effective. Its use indicates that you have very little data. Some sellers refuse "cold selection" because they are afraid of seeming intrusive and consider it a waste of time. Therefore, you need to look for real masters.

Let's say you're selling advertising space and you've come to a large business center for a meeting. Just think about it, there are a lot of companies you don't know working in this building. Why not go to some of them and offer your services? You'll be able to kill two birds with one stone: identify a need, and if you're lucky, negotiate a deal.

But don't tell the consumer that you were just passing by and decided to get acquainted. Then you will receive a response from the interlocutor that he is busy, cannot talk to you now and he will be right. He has his whole day scheduled, and you are intruding on his plans, why should he want to work with you?