5 must-know social media team structures to consider

[fomayof928@mowline]

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5 must-know social media team structures to consider
The word “restructuring” typically invokes a sense of fear, but netherlands b2b leads when applied to your social media team it’s most definitely an opportunity. The dynamic nature of social helps marketers refine and grow their skills quickly, so they can level up to the next stop on their career path.

Proactively experimenting with new types of social media department structures can result in career-making opportunities for social marketers. If you’re ready to shake things up but aren’t sure where to begin, here are five to consider:

1. Network
Data visualization from the Sprout Social Index, showing that most social teams (64%) rely on a network-based structure.
The majority (64%) of social media teams are organized by network, aligning individual team members to specific networks—like TikTok, Instagram, Facebook or LinkedIn. This approach empowers individuals to become experts on their assigned platform and take full ownership of a strategy from development to execution.

Our own social team experimented with a network-specific structure back in 2022 but ultimately decided they wouldn’t continue the approach moving forward. While it did result in some highly intentional content and a much deeper understanding of platform-specific audience insights, it simply wasn’t scalable for a team of our size.