Google uses the mobile version of the site for ranking. Make sure that your store is displayed correctly on smartphones and tablets. Check the adaptation through the Mobile-Friendly Test tool from Google.
URL structure
Simple and clear URLs improve the experience for both search engines and users. For example, instead of site.com/category123, use site.com/kategorija-tovarov.
Sitemap and robots.txt
Create a sitemap (sitemap.xml) and set up a robots.txt file to index your pages correctly. Make sure all important pages are indexed and duplicate content is blocked from search engines.
SEO setup for online store Step 3. Content optimization
Content is the foundation bulk sms iran of SEO. Fill your site with quality texts that not only attract search engines but are also useful to users.
Product cards
Unique description (do not copy text from suppliers).
Keyword(s) in headings, subheadings and text.
Technical specifications.
Answers to frequently asked questions from customers.
Example: If you are selling a laptop, include information about the processor, RAM, weight, and battery in the description.
Blog
Blogging helps you attract additional traffic. Post articles related to your products, such as:
Selection Guides.
Product reviews.
Tips for use.
Metadata
Fill in the meta tags for each page:
Title - up to 60 characters, including the keyword.
Description - a short description of the page with a call to action.
Meta tag example: