4. Dive into ratings and reviews

[fomayof928@mowline]

Traditional B2B market research methods, such as customer surveys and focus groups, are time-consuming and fail to capture real-time data, unlike social insights which provide instant feedback and insights.

Analyzing customer opinions in review forums allows you to go france b2b leads beyond typical review metrics like star ratings and Net Promoter Score (NPS). Collect qualitative data around customer pain points (and how much they like your brand) so your team can proactively address and respond to their needs. This will build customer trust, encourage engagement and increase brand recall.

Your team can analyze data from forums and review sites like Reddit, G2, and Capterra to glean insights from unbiased ratings of user satisfaction, features, price, and other key factors. App reviews are another great source of understanding how businesses are using your software and gathering information that can even inform product direction.

Sprout Social’s G2 review profile shows user ratings on different parameters, review filters, and top mentions of Sprout features like social listening, analytics, community management, and more.

5. Analyze industry influencers
Trust is an important factor in business relationships, and most potential customers trust third parties more than suppliers. This makes influencers a great source of audience insights. Use social listening to identify influencers and advocates within your industry to see who is influencing discussions in different areas and driving the conversation.

Analyzing their content will give you a better understanding of your brand perception, competition, and emerging market needs. This research will also allow you to explore the possibility of working with influencers that are right for your brand to expand your brand reach and credibility.

B2B market research involves a combination of qualitative and quantitative research methods, including surveys, interviews, customer data analysis, and industry monitoring. Socially driven B2B research and analytics make all of this possible at a fraction of the cost and time, so you can enhance your marketing strategy, including customer service requirements and brand management.