Neuromarketing is the application of neuroscience techniques to marketing.
This approach aims to understand the levels of attention that people experience in response to various stimuli.
In this sense, neuromarketing is about explaining people's behavior, taking into account the basis of their neuronal activity.
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By using this tool, companies seek to know with certaintylithuania whatsapp resource what stimuli people react to; positively, negatively, or simply by not paying attention.
This is in order to achieve efficiency when making decisions regarding the marketing plan.
Neuromarketing is interested in knowing and understanding people better. Therefore, it does not want to manipulate their minds and interests .
This is used as a tool. It is found within marketing so that the created strategy guides us to the right path; until we achieve the sale.
When we talk about neuromarketing we cannot fail to mention some definitions from specialists in the area.
Those who determine it in the following way:
It is the marketing predictability model anchored in neuroscience . Specifically, neuromarketing is the science of human decision making .
This is how Salesbrain's Chief Neuromarketing Officer, Patrick Renvoise, explains it.
neuromarketing
For their part, the authors of the book Neuromarketing for Dummies, Stephen Genco, Andrew Pohlmann and Peter Steidl, determine it as:
Any marketing or market research that uses the methods and techniques of brain science or that is informed by the findings and revelations of brain science.
Neuromarketing is solving exactly the same problems that all types of market research want to solve.
Neuromarketing should help marketers solve these problems better than other types of research.
neuromarketing
Meanwhile, other specialists claim that neuromarketing refers to the application of neuroscience techniques to the marketing of products, packaging and advertising through :
direct use of brain imagery.
brain activity scanning.
responses to sensory stimulation.
Without a doubt, neuromarketing seeks nothing more than for companies to get closer to people.
In order to gain a broad knowledge of these and be able to apply the correct strategies. This is according to the interests of each person or group of people; in order to achieve sales objectives .
Now, we invite you to take a look at the following video with which you can learn a little more about neuromarketing: