Shay is an SEO and promotion specialist for the online store Zappos.com. He truly believes that any business should bring joy and happiness to its customers.
Tony Hsieh, SEO specialist at Zappos.com
Shay is convinced that a well-formed team leads to business success: it is very important to select not just qualified specialists, but people who will become part of a large team and will work in the conditions of the corporate culture and ethics supported by the company.
Tony Hsieh has a very loan database creative and unconventional approach to organizing interviews, thanks to which he manages to determine not only the candidate’s qualification skills, but also to identify his personal qualities that can be useful to the company.
For example, during an interview he may ask questions like:
"What was the best or most successful mistake you made at your previous job?"
"When and for what purpose did you last violate company policy?"
This approach to personnel selection allows us to form a team of people who are truly passionate and passionate about the common cause.
Richard Branson: Candor, Honesty, Work Ethic
The British entrepreneur, founder of the Virgin Group, has gained popularity in Russia thanks to his books, in which he honestly and without embellishment talks about the dark side of business.
Richard Branson
Here are some interesting excerpts from his books:
"There is no point in forcing people to work under stress. It is important to give them time to recover." A competent manager will always treat subordinates with respect, because he understands that human resources are one of the most important in achieving corporate goals. For high-quality and effective work, personnel do not need much: provide them with comfortable working conditions, good wages and humane treatment from management.
"Publicity is absolutely necessary in business." Developing a personal brand is very important for any entrepreneur. Even if you are the owner of a small business, do not be afraid to speak at forums and business events as an expert or speaker, give interviews, shoot videos, and run your own blog.
"Find good people and give them freedom of action." Believe in your employees. Assemble a friendly, close-knit team, united and burning with a common idea of achieving corporate goals. At the first stages, you can control how employees cope with the tasks set, over time give them more freedom, as a result you will get a self-sufficient professional team that will be able to work efficiently and effectively without your participation.
Oleg Tinkov: confidence, ambition, cynicism, charisma
Oleg Yuryevich Tinkov definitely leaves no one indifferent: someone dreams of being like him, and someone gets irritated once again, watching how yet another product of this businessman quickly gains popularity and becomes successful. His sharp, straightforward, bold quotes become a motto for many aspiring entrepreneurs.
Oleg Tinkov
Oleg Tinkov is convinced that you shouldn't invest in a business if you don't see any prospects for development, as in the famous Indian proverb: "If the horse is dead, get off it." There is certainly some truth in this belief: you shouldn't waste time and effort on a business that can't be revived by any means. The number of Tinkov's projects has long since exceeded several dozen, but not all of them have become successful - the entrepreneur sold those that were not promising without any regret.
"I am convinced that if you do something with full dedication and confidence, professionally, it will bear fruit. Concentrate or die!"
Oleg Tinkov
This is one of the most famous quotes of the businessman. Indeed, one can only guess how much money Tinkov invests in his own projects, as well as how purposefully he and his team work on them.