Local marketing: strategy for your physical store to sell more

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Local marketing strategies are used to attract customers who are geographically close to your establishment. With this in mind, this week's article will address the topic because it is effective and can make a difference in business.

Therefore, if you are interested in understanding how to attract more and more consumers to your establishment, Meu Crediário can help you with that.

Follow the complete reading and understand once and for all how Local Marketing can be an ally for your sales and your success in 2023.

Prepare your materials for notes and happy studying!

WHAT IS LOCAL MARKETING AND WHY IS IT IMPORTANT FOR YOUR STORE?
Local Marketing is nothing more than a company promotion strategy focused on geographic segmentation. This is a technique widely used by different instagram database segments, such as stores, restaurants, supermarkets, pharmacies, etc.

The key point is that, although any marketing strategy focuses on promoting the store and the physical location, if it has one, this strategy aims to prioritize initiatives that help attract people who live or work near this location.

Among the advantages that the strategy can offer your business, we can mention:

1. INCREASE IN CUSTOMERS:
Assuming that the person who will be reached by the campaign lives near or works near your establishment, the chances are high that they have already been impacted by one of your storefronts. Therefore, reaching this person can make them pay even more attention and even feel more encouraged to enter the location.

2. INCREASED CREDIBILITY:
Small and simple actions such as filling out Google My Business can make your store appear to be a safer environment, did you know? After all, an interested person researches your establishment and, by having the correct information, can feel better and more supported to contact you or go to the location.

3. IMPROVED ENGAGEMENT:
Being present, using persuasive strategies and being part of the daily lives of your customers or future customers can give you a huge competitive advantage over your competitors. After all, well-done and thorough marketing works, and the proof of this is the growth in the area today. Think about it.

4. COMPETITIVE ADVANTAGE:
Despite being a constantly expanding area, not everyone understands the importance of formulating good marketing strategies. A large portion of consumers use the internet to check which are the best companies to make a purchase from. Therefore, when you become visible, you end up gaining competitive advantages.

On our YouTube channel, we released a special video with tips that will help you understand Local Marketing. Check it out by clicking below ?
YouTube video
HOW TO APPLY LOCAL MARKETING TO YOUR BUSINESS?
In addition to using Google My Business to your advantage, as we mentioned earlier, you can create ads focused on this audience segment. In the case of paid media, for example, you can segment who will receive your ad. Taking this into account, this division can be done by age, gender, interests and location.

In the case of the location, when the customer is in the delimited area, they will receive your ads. If they leave, the ads will no longer be delivered. This ensures that only people who are really able to buy from you find you, reducing the amount invested and also increasing the chances of them entering the establishment .

Finally, take the opportunity to make your store as attractive as possible, from the window display to the interior. After all, people also buy with their eyes, and by making the place interesting, they can feel more invited and welcomed there.

Having trouble attracting new customers and sales to your store? Check out this special guide that will help you find new customers, as well as practices that will help you stand out from the competition and boost your sales. Download it below!