What are the advantages of automated marketing?

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Among all the advantages of marketing automation, there are three types that deserve special attention:

Huge time (and money) saver
Better interaction of your leads
Better lead generation
Better conversion rates and sales
We explain this in detail below.

Huge time (and money) saver
When you automate something, you save time. It's obvious.

In short, automated marketing frees up your team’s time for higher value-added projects.

For example, instead of spending hours sending the same prospecting message to each potential customer, changing canadian cto cio email list only the recipient's name, your automated marketing tool can do it for you. Faster and without making mistakes.

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Better interaction of your leads
Automated interaction with your leads through workflows provides you with valuable information about them. In addition, in this sense, it is possible to automate a large part of the qualification of your potential clients. This is also known as lead scoring.

Lead scoring is a scoring system that allows you to evaluate the quality of the leads you generate. It allows you to assign “points” to each lead generated based on the actions they decide to perform within a workflow. Based on this “score”, you can activate a new scenario, adapted to the profile of this same lead.

Lead scoring therefore promotes better segmentation of your leads. The more your leads interact with your automated marketing system, the more you will learn about their preferences. And the more qualified prospects you will get.

These processes -automatic, of course- will have a (very) positive effect on your conversion rates and sales.