Remember these 7 steps and reverse the results of your campaigns

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Be sure of the type of short-term and long-term strategy.
Define and separate SQL (Sales Qualified Leads) lead generation campaigns from MQL (Marketing Qualified Leads) and QL (Qualified Leads) long-term demand generation or acquisition campaigns.
Establish a protocol between the marketing and sales areas on how each lead will be treated , to create two cyclical funnels and not lose any prospects.
Create narratives according to each market segment you are targeting : understanding that there are different market niches with different needs, problems and aspirations. If you know them well and speak to them specifically, the better the results will be. To do this, you can:
Create educational content to help prospects or leads understand their problem and then understand how to solve it.
Create content that accompanies leads in each of the phases they go through.
Have a lead capture system that allows you to include them in a database and classify them. This way, you founder email list can know if the lead is in the maturation phase or ready to buy.
Don't give up on any lead : If the lead was qualified and met the expectations of a potential customer, you should try to maintain a relationship with them because, although they may not have purchased at that time, they are likely to do so later.
Rest assured, all of these elements will help feed the pipeline so that there are always leads to work with.
Now that you know much more about what results to expect from a lead generation campaign, don't hesitate to ask us your questions. At Pragmática we have the best team to help you generate the B2B leads you need.

Campaign conversion
The conversion rate of a campaign depends, to a large extent, on how relevant that campaign is for the prospect or lead with whom I am interacting. This relevance is given by the perception of the lead when he or she comes into contact with the campaign communication. This communication is characterized by having very little time to convince, which makes a good definition of the Buyer Persona or customer prototype necessary.

Today, many companies are competing to attract attention on Google, LinkedIn, Facebook, Twitter, but they use empty, generic, valueless messages that are not designed for the segments they want to reach. When this happens, the result of the campaign conversion rates is usually low.