Review of the 35 best free SEO tools

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There are many free SEO tools out there. Some have very specific uses, while others aim to be a solution for any occasion without having to pay a high price for the SEO web positioning service .

If you know how to choose the best tools, evaluating your website's SEO will become much easier.

Google Analytics
While not just for SEO, Google Analytics is one of the most powerful free SEO tools on this list. It gives you detailed and comprehensive information about all the traffic coming to your website, such as where your users are coming from and which page is receiving them.

Google PageSpeed ​​Insights
Measuring how fast your website is is a crucial part of SEO.

If you enter your URL, Google PageSpeed ​​Insights will evaluate the fluidity and speed of your website with a score from 1 to 100. It will tell you how long your page takes to load under different circumstances and give you tips on how to improve it.

Google Search Console
Google Search Console is a Google service that can give you valuable information about the structure and functionality of your website.

You can use it to locate broken links, duplicate pages, and other problems that penalize you under the demands of the Google search engine.

Google Mobile-Friendly Test
Google indexes mobile versions of websites first, and an unresponsive page can cause a user to go training directors email lists to a competitor's site.

Google Mobile-Friendly Test lets you know how well your website is adapted to mobile devices and what problems it has.

Google Ads Keyword Planner
This is one of the easiest free SEO tools to use, although you must have a Google Ads account to do so (even if you don't use it or invest money in the Google advertising campaign).

You just need to enter your URL and Google Ads Keyword Planner will suggest keywords suitable for your website. Make sure you choose keywords that are in the context of your business.

Google Trends
In Google Trends you have access to a historical record of the most popular search terms.

You can find out about current trends, analyse variations throughout the year and compare the popularity of different items.

Google Optimize
Google Optimize is a free and powerful SEO tool that allows you to evaluate the content of your website, from simple tests to comparisons with multiple elements.

To run more complex and customized tests, you'll need to have a good amount of traffic in Google Analytics.