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The first sign of competence is clear recommendations to the advertiser based on the audit results. The result of a professional's work looks like a to-do-list for the client: what needs to be done to correct errors in a contextual advertising campaign.
It is better to determine how specific the auditor's recommendations should be before signing the contract and starting work. The easiest way is to request depersonalized cases from the contextualist in advance. If the data in them is laid out on the shelves, and no additional questions arise, then you can cooperate.
An example of a clear auditor's recommendation
The CTR (click-through rate) in the ad group of company N is 7%, while afghanistan consumer email list the average for this product category is 15%, despite the fact that their display strategies are the same. This happens because the ad text in this group is irrelevant to the keyword - the ads do not appear in the search results and remain invisible to the desired audience. It is recommended to replace the texts with *list included* and add images *links included*.
? Article « Contextual advertising for a complex product: setup and launch »
How Much Money Are You Losing Without Auditing?
Contextual advertising is an effective tool of Internet marketing, which, if poorly configured, will at best turn into a hole for draining the advertising budget. But if you refuse it, you can miss out on profit.
It is even more difficult when the promotion arsenal includes both effective and ineffective contextual campaigns. The latter can "drain" up to 1.5 million rubles per month. A regular audit will help you find out where the money is leaking. After correcting errors, our customers received 150,000-400,000 rubles of additional income every month.