5 Must-Have Google Analytics Filters in Shopify

[shukla7789]

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There are currently many tools that can be used to measure digital businesses and draw conclusions that allow us to improve decision-making. One of the most serious and common problems that can arise when trusting the data provided by these tools is that they are not well implemented , so the data we obtain will not make any sense, or that they are not well configured , so the problem will be very similar, since the data we observe in the measurement tool we are using to obtain information from our website will show us "dirty" data and the decisions we make based on them will not be entirely optimal.

Almost all digital businesses, more than 95% according to various studies, use Google Analytics to carry out quantitative measurement of their website. Therefore, below we will see how to configure 5 essential filters to optimally measure our website .

The first thing we need to know before we start configuring and bosnia and herzegovina number dataset options in our Google Analytics account is the structure of our account. Knowing how it is hierarchical will help us to make a better configuration.

Let's quickly recall how the Google Analytics account is structured:

Accounts : This is the main level, where all the properties belonging to that account are found.
Properties : This level is where the different views (profiles) that have been created for this property are grouped together, we can configure up to a maximum of 50.
Views : The last level of the Google Analytics account, this is where we will configure our filters, in this way we can segment and organize our views. We can only create a maximum of 25.
Analytics account demo

Knowing the structure of our account, in the views section we advise you to have at least three created . A master view where we will create the filters and different configurations to optimize the measurement, another "backup" recovery/security view where all the raw data is, so if we need to recover data we can always do so and finally a test view where we can test the configurations and filters before applying them to the master view.