There are a number of other mistakes brand managers make when planning campaigns.

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Media advertising on the Internet: how an advertiser can fulfill the KPI of a media agency manager. Continued
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Media advertising on the Internet: how an advertiser can fulfill the KPI of a media agency manager. Continued
Completo Editorial
Completo Editorial
October 30, 2020
Read the first part of the article in this post .
The main mistakes are:

• advertising is given without conducting preliminary research bahamas consumer email list on how your clients behave on the Internet, which sites they trust and which ones they visit;

• brand managers are rarely interested in additional tools for analyzing the intersection of audiences on various platforms (for example, the TNS report “Intersection of Internet site audiences”) and often rely on the advertising ploy of media agencies called “360 degrees” (“we interact with the client at all stages of decision-making”).