Track Results and Optimize Engagement Strategy

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Here's what a sales funnel might look like. But without studying the history of interactions with clients, tracking patterns, formulating hypotheses on increasing conversion into won deals, these numbers will remain just numbers, and not a basis for improvement.


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Step 5:
Tracking results and analyzing data are bulgaria consumer email list key components of a successful customer relationship management strategy.

As we’ve already noted, a CRM system can provide you with valuable information about your customers and their behavior. Use it to:

measure the effectiveness of your strategy for interacting with different customer segments;
find areas for improvement.
For example, you identified a segment of inactive clients with certain common characteristics, carried out reactivation activities for them, and received a relatively quick result in the form of a certain number of new orders.